Nobody was Dirty has just finished up at The National Gallery of Victoria. I was happy to have such thoughtful engagement from everyday people, and my research is much more complete for attracting this element of community review. Below are some photos from the exhibition and the exhibition didactic, courtesy of Matthias McGregor. I would be very interested to hear any comments on ideas of cleanliness, resource consumption and collective conventions.
“Like the herd animals we are,” said anthropologist Loren Eiseley, “we sniff warily at the strange one among us.” We have all experienced that anxiety of being the smelly one in the room, feeling just that little bit too grubby for our surroundings. Maybe you were in a hurry and didn’t have a chance to iron your clothes. Maybe you ran to make it on time and your jeans are sticky with sweat. Maybe you splashed coffee on your shirt before an important meeting. But can anyone around you actually tell? Do we need to wash our clothes as often as we do? And most important of all, did the person you met just now think you fetid or fabulous?
In Nobody was Dirty, curator Tullia Jack has persuaded her subjects to eschew their normal standards of cleanliness and wear the same pair of jeans for three months without washing them. Thirty-two diligent soap dodgers took up the challenge, wearing their jeans for five days a week with a promise to stay detergent free. For each extra dead skin cell, a drop of harmful chemical doesn’t reach the ocean. For every stain left unwashed, social norms questioned. For each laundry load forgone, water and energy saved.
The fledgling global consciousness for sustainable living is well meaning but approaches are scattergun, often aimed at environmentally intensive industries. We know about anti-pollution policy, renewable energy and recycling. But are there smaller changes that affect bigger environmental gains?
“Exploring habitual resource consumption through mundane routines like laundry,” says Jack, “has provided insight into the way cultural norms shape social practices. I’m excited to be injecting this knowledge back into the public domain, enabling people to make discerning choices about washing and conserving energy, water and chemicals.”
The exhibition may surprise you. Stains wear away over time and bacteria levels quickly plateau. And the jeans? Well, smell them and see.
(Didactic words courtesy of Matthias McGregor)