Vanishing diversity in supermarkets

I’ve arrived back in Sweden after some field work in Australia and India looking at cleanliness. I collected quite varied data and while it all seems like a massive jumble, I am looking forward to taking some space to think and digesting it all.

Three photos really stick out.

When I was living in Australia I remember thinking how similar the laundry aisles were, but I now feel like homogenisation of products is at a global level. I wonder if what we do is also homogenous at the global level? What is involved in normal cleaning?

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